El Paso Makes Brand Identity

Role: Creative Direction and Design (Hello Amigo)

Overview

El Paso Makes supports manufacturers across El Paso and West Texas as they expand into aerospace and defense markets. The brand needed to signal innovation, technical credibility, and its role as a connective hub between local manufacturers, partners, and emerging opportunities.

Approach

I designed a logo system inspired by rockets and bees, combining aerospace engineering with the idea of a highly coordinated, collaborative network. The mark reflects El Paso Makes’ role as a central hub: facilitating communication, knowledge-sharing, and collective growth within the regional manufacturing ecosystem.

Impact

• Developed a distinctive, industry-relevant logo rooted in regional and sector symbolism

• Established a clear visual foundation that reinforces credibility and innovation in aerospace and defense contexts

• Strengthened brand recognition among manufacturers and strategic partners